Getting people to actually install your app is the biggest hurdle. Launching your app correctly is paramount to it's effectiveness. Below is example kit / example that was implemented at Blessed Sacrament Parish in Wichita Kansas. There are about 1,100 registered families. With their launch they were able to get about 750 installs. The first 7 days of launching the app they had 14,099 pages viewed.
- Homily on Social Communication: Fr. Jirak (Social Media - A Gift from God - Homily from Father John Jirak.mp3)
- During Homily he encouraged people to pull out their phones and install the app right then and there.
- Posters: with Graphic of App and QR code to be posted all around parish and parish office (App Poster.jpg)
- Bulletin promotion - Graphic of the App Poster placed in bulletin (Bulletin.jpg)
- Facebook, twitter, other social media promotion: (Facebook Post.jpg & Twitter Post.jpg)
- TV Displays - all parish TVs displayed graphic encouraging people to download it: http://blessedsacramentwichita.com/tv2 (TV Display.jpg)
- Parish wide Email about App: (Email about App.pdf)
- Create Permanent Home on the Website: (Homepage.jpg)
- School Newsletter Story
- Postcard Drive: About 1 month after initial launch also used to promote parish picnic
- Communication to Parish Leaders: announcement during meetings
- iBeacons: Deliver bulletins weekly via a push notification that gets sent as they leave the church.
